Saturday

logo/ branding

The first step to the design part of my project is to pin point the branding and logo for the business.



I experimented on InDesign and here are some of the logo's I came up with. I know I want to call the business "Poleception" (Fitness & Beauty) as it plays on this idea of the perception of Pole dancing which I am trying to change. I was mostly getting a feel for how to create logo's using various different shapes to play around with the letters, these logo's feel too confusing and busy i want something much more simple and effective.



FINAL LOGO



My final logo I came up with is simple but effectively shows what the business is.I can now start putting layouts together and using the logo on my images.

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