The main focus of the business idea is to create a community feel for women who enjoy Pole Dancing as a fun method of fitness.
I will be producing a pitching style brochure alongside a website for the new business and setting up social media to support this. A business plan will also be constructed.
We were asked to write a 300 word summary for our projects so I thought I should include that on here also....
The initial idea behind my
project was to focus on the element of fitness within pole dancing after in
depth research into its history, where it originates from and what people think
of it now. I wanted to change the current perception of pole dancing and remove
its negative associations its known for. I looked at pole dancing in its true
form, as a type of artistic physical body movement with its relation to fashion
and modern day references, as well as books that research more in depth into
its advantages rather than its known negatives because of its sexual reputation
with strippers and exotic dancers. The idea is to challenge the typical
stereotype it’s associated with.
Poleception is the business I
have created which combines this new fun method of exercising with a Pole
fitness gym and studio for women alongside a professional beauty salon. This
idea shows pole fitness in a positive and exciting way involving the interests
of beauty. Pole fitness embraces a sense of female empowerment and community
which is what this business encourages. The idea is to help women to exercise
with a sense of fun and achievement, yet still being faced with a challenge and
have all there beauty needs at hand with a ‘one stop shop’ facility.
I have created a website and social
media page for Poleception alongside a pitching style brochure about the
business in which I use my own images produced by myself applying my own hair
and makeup skills. I have also researched into the setting up of this company with
a supportive business plan and further market research.
No comments:
Post a Comment